Brand design refers to key elements such as logo, colour palettes, typography, illustrations, photography style, brand marks and other components that make a brand stand out amongst its competitors.

Branding is all the visual components and more it’s a whole vibe. Smells, touch and sounds can all be used to help communicate a brand vision.

To keep your brand elements consistent you need to use your elements carefully with help of a brand guide. This is included in our Full Bloom Brand Kit. This is a multipage document and road map to help guide your use of visual brand elements to keep everything looking consistent and aligned.